Max Sports
High-performance sports retail storefront powering elite equipment discovery.
- Custom Shopify Theme
- E-commerce Architecture
- Omnichannel Retail
- Catalog Categorization
- Mobile UX Optimization
The Overview
Max Sports serves athletes and cricket/badminton enthusiasts across India from their physical retail store in Bengaluru. They needed an authoritative online storefront that showcases both high-ticket English willow bats and tournament gear with frictionless brand-specific navigation.
The Challenge
Organizing hundreds of technical SKUs across diverse sports categories and legacy brands into a clean, mobile-first collection taxonomy that also accommodates in-store collection for local Bengaluru customers.
The Strategy
Architected a custom Shopify theme featuring structured mega-menus, faceted brand filtering for manufacturers like DSC, SG, and Yonex, and local click-and-collect inventory integration.
Architectural Execution
Brand-Centric Taxonomy
Designed quick-nav collection portals grouping cricket willow grades, protective padding, and tournament badminton racquets by certified manufacturers.
Omnichannel Store Pickup
Integrated real-time store pickup options at checkout, enabling local Bengaluru customers to inspect equipment in-store before match day.
Mobile-First PDP Redesign
Enhanced mobile product pages with weight specifications, willow grading guides, and one-tap checkout acceleration.
