Jeeva Gold
Garden-fresh direct-to-consumer flagship.
- D2C E-commerce Storefront
- Razorpay Payment Integration
- Brand Storytelling
- Mobile Cart Architecture
- Conversion Optimization
The Overview
Rooted in the Brahmaputra valley, Jeeva Gold was established to bring robust, unadulterated CTC and masala chai straight from Assam tea estates to tea connoisseurs across India. The brand needed a clean, inviting online store capable of handling rapid D2C volume.
The Challenge
Overcoming skepticism in the competitive tea market by communicating single-origin authenticity while delivering an instant, seamless purchase flow with Indian payment rails (UPI, cards, net banking).
The Strategy
Developed a sensory D2C storefront pairing rich tea imagery and flavor notes with an optimized quick-cart drawer and direct Razorpay checkout integration.
Architectural Execution
Direct-to-Consumer Flagship
Designed a clean product catalog with weight-tier selectors (250g, 500g, 1kg), flavor profile breakdowns, and instant cart drawer updates.
Razorpay Checkout Integration
Integrated native Razorpay SDK for zero-friction UPI, card, and net-banking transactions with automated payment confirmation.
Origin & Heritage Narrative
Highlighted single-origin provenance from the fertile Brahmaputra tea estates, emphasizing garden-fresh processing and robust liquor strength.
